Tuesday, October 23, 2012

Fake pap shots, used as "advertorial" vanity shots in magazines

So my friends, what is an "advertorial" plug? It's when you do a staged set-up with an agency like Startraks and are paid not only for the photo, but to plug a certain item like "Popchips" or "Simple Skincare Cleansing Facial Wipes." It's a win-win situation for the product, after all, they don't have to shell out big bucks for the advertising pages, and if it's used, it goes in the editorial side with a celeb face attached. If "Michael Simon" is credited with taking the photo, you can bet it's staged. Our favorite is how Simon managed to sneak into Rob Kardashian's back yard to snap him using "Dentyne Split2Fit" (whatever the heck that is)!!